From Nature to Innovation:
How We Craft Our Oil Serums
All of our products are cruelty-free, plant-based, and ethically sourced. This is non-negotiable at bareLUXE™.
We reject the oversimplified notion that ingredients can be deemed safe or unsafe purely based on their origin. Even the most natural ingredients can sometimes be the ones you’re trying to avoid. That’s why we prioritize transparency and thoughtful formulation above all else.
At bareLUXE™, we believe in telling you exactly what's in our products and, more importantly, why each ingredient is there. For more on our commitment to ethical skincare, read our full mission statement. You can also explore our blog, where we share insights into our marketing strategy and discuss our beliefs on corporate responsibility.
Discover the Power of bareLUXE:
The Oil Serum Specialists
While many beauty brands offer a little of everything, bareLUXE focuses on one thing: oil serums. Our approach is simple yet effective—no distractions, just highly targeted, plant-based serums crafted to deliver real results for your skin.
Our founder, Dr. Heather Smith, spent years refining blends of nourishing carrier oils, questioning whether each truly made a difference. Her breakthrough came when she discovered the power of oil-soluble active ingredients.
This led to the creation of our CoreComplex™ Oil Blends—base oils designed to target specific skin concerns. While these blends could stand alone as luxurious face oils, we elevate them further by adding active botanicals, creating potent serums that go beyond hydration.
The bareLUXE Difference
Focused Specialization: We focus solely on oil serums, delivering unmatched precision and care. They're the best on the market, and we back that with our 60-day guarantee.
CoreComplex™ Base: Our proprietary blends are crafted with the same attention to detail as any premium oil. But we don’t stop there—our serums are elevated beyond simple nourishment into truly active, performance-driven products.
Active Ingredients: Potent botanicals and oil-soluble actives take our serums to a whole new level of effectiveness.
Ethical & Sustainable: Our products are clean, vegan, and cruelty-free, with sustainability at the forefront of everything we do.
Green Beauty Elevated
Our ideal ingredients have a long history of use or are backed by a strong safety and effectiveness profile.
Whenever possible, and regardless of additional costs to us, bareLUXE™ ingredients are:
- Grown using sustainable farming practices
- Plant-based & vegan certified
- Locally sourced or globally sourced from ethical producers who ensure the safe and fair treatment of their employees
- Never tested on animals, whether in our formulations or in the raw materials we use. We do not sell in countries where animal testing is required.
At bareLUXE™, we don’t rely on generic "Free From" lists.
While banned ingredient lists can be well-intentioned, they often contribute to misinformation and lack real context. Our commitment is to providing accurate, transparent information.
We are a green brand that creates clean, plant-based skincare for people seeking effective formulations that stay close to nature.
Our approach is simple: we clearly and transparently explain what’s in our products and why each ingredient is there—no need for "free from" marketing.
What we don’t use:
We don't use liquid microplastics, such as carbomer and polymers like acrylate copolymer. We’re proud to be certified by the Beat the Microbead Program, ensuring our products are safe for both your skin and the planet.